Jay M. Keeton

Jay M. Keeton

COUNSEL
RICHMOND
T: 804.807.7378

Mr. Keeton is a member of our Firm’s Employee Benefits/ERISA practice. He advises clients on the creation and maintenance of all forms of employee benefits plans, including qualified pension and 401(k) plans, non-qualified deferred compensation plans, phantom equity plans, Employee Stock Option Plans (ESOPs) and health and welfare plans. He is active in the National Association of Public Pension Attorneys and advises governmental and private sector companies on fiduciary issues and ERISA compliance regarding the regulatory requirements of operating public and private pension plans.
 
He is also an experienced advisor on a broad range of corporate matters, including counseling companies on matters ranging from start-up and formation issues to exit events and succession plans. His experience also includes serving as General Counsel for a Richmond-area investment advisory firm.
 

Memberships & Activities

  • Member: Virginia Bar Association
  • Member: Richmond Estate Planning Council
  • Member: National Association of Public Pension Attorneys (NAPPA)
  • Member: Association for Corporate Growth (ACG)-Richmond Chapter
INSIGHTS

Author: "Department of Labor Fiduciary Rule Changes," The Trusts and Estates Newsletter, Virginia State Bar, Volume 23, No 1, Spring 2017

Contributor: "Whistleblowers: The Exposure of Corporate Fraud Pursuant to the Sarbanes-Oxley Act," The Journal, Virginia Trial Lawyers Association, Volume 19, Number 2, 2007

ARTICLES

Employment Law Update: Profit Sharing Termination

Thinking about pulling the plug on your company’s profit-sharing plan? You’re not alone—it’s one of the most common questions we receive. The good news: it’s entirely doable. The key is understanding that termination isn’t a single event but a process that requires formal employer action and a complete plan wind-up. While you may have heard of Form 5310, that IRS filing is optional and doesn’t actually terminate the plan itself.

Client Alert: New York’s Mandatory Retirement Savings Program: What Employers Need to Know Before March 16, 2026

New York employers who do not offer a retirement plan are about to face a new compliance obligation. The New York Secure Choice Savings Program requires covered private-sector employers to automatically enroll their employees in a state-facilitated Roth IRA through payroll deduction. With the first compliance deadline arriving on March 16, 2026, employers should assess their obligations now. New York joins a growing list of states that mandate retirement savings plans: California (CalSavers), Colorado (SecureSavings), Connecticut (MyCTSavings), Delaware (Delaware EARNS), Illinois (Secure Choice), Maine (MERIT), Maryland (MarylandSaves), New Jersey (Secure Choice), Oregon (OregonSaves), Vermont (VT Saves), and Virginia (RetirePathVA).

Client Alert: Guidance on Educating Employees Turning 65 About Health Coverage Options

As employees approach age 65, it is important to provide them with clear, neutral information about their health coverage options—specifically, the choice between remaining on a company’s group health plan or enrolling in Medicare. The last quarter aligns with Medicare’s Annual Enrollment Period (October 15–December 7) and employer open enrollment. This is the right time to provide compliant, neutral materials and host educational sessions. Position the communications as balanced guidance, not a cost-savings initiative tied to older employees’ coverage decisions. Below is a summary of compliance requirements and best practices to help companies navigate this process while avoiding legal pitfalls.

Acquisition of Wright's Ready-Mix

Whiteford’s Jay Keeton acted as legal counsel to Steve Miller and Brad Fisher in their recent purchase of Wright’s Ready-Mix, a local concrete ready-mix and precast company that has served the greater Richmond area since 1965.